Are Eternity® arrangements environmentally friendly?Updated a month ago

Our Commitment to Sustainability

Our mission began with a vision: to bring lasting beauty, quality, and reliability to the luxury floral space. Today, that vision continues to bloom through each Eternity® arrangement—designed with intention, crafted with care, and guided by a deep respect for the planet.

Luxury That Lasts, With Less

Our Eternity® flowers are real florals that have been carefully preserved to maintain their beauty for a year or longer. This longevity means fewer resources are required over time—less harvesting, less transportation, and fewer deliveries. It's a meaningful way to enjoy exquisite floral designs while minimizing environmental impact.

Less Water. Lower Emissions. More Impact.

Because Eternity® arrangements require no water or maintenance, they help conserve one of Earth’s most vital resources. Each preserved rose can save between 7 to 13 liters of water per week, significantly reducing the footprint of traditional floral care.

And with fewer shipments and longer-lasting florals, we're helping reduce global carbon emissions—by some estimates, as much as 720 million pounds of CO₂ saved during Valentine’s Day alone.

A Beautiful Future in Bloom

We remain deeply committed to making our practices even more sustainable. From exploring innovative growing and storage methods to refining our packaging with more recycled and recyclable materials, we are always evolving.

Venus et Fleur is proud to be part of a global movement toward more thoughtful, sustainable living—one timeless arrangement at a time. 🤍